IHBS 2011
Last week I attended the four day International Home Builders Show in Orlando Florida with my boss George Goodwyn of Goodwyn Home Builders. It was nice but the mood was still a little down because of the home market, however there were certainly lots of signs of recovery. There were hundreds of booths that seemed to go on for days. They had lots of very modern faucets, sinks and just about everything you could imagine.
The reason I went was to attend the talks on marketing and websites. Lots of good advise on how to organize a home builders website, SEO and all kinds of tools and tricks to as they call it…”convert” a visitor. Most of the tech stuff I was already familiar with, but not all of it. I was surprised how in-depth they got with some of the tech-talk. I think sometimes I was the only person who knew what they were talking about.
Not all of are strategies are internet based. I will be creating print ads as well that I think will have a greater more immediate effect than all the social media and SEO. Another goal of mine is to get the Goodwyn website on the first page of Google. I will be tracking all progress as it coincides to my SEO efforts. Anyway… I can’t wait to put some of these tricks to use and see if I can sell some houses!
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